Introduction
James Hardie is a world leader in fibre cement technology. We have operations in the United States, Australia and New Zealand. We are also expanding into Asia, with a manufacturing plant in the Philippines, and into Europe, with operations that have their headquarters in Amsterdam.

In every country in which we operate, our goal is to remain at the forefront of the fibre cement industry, capitalizing on our global leadership in products, manufacturing and technology.

Innovation is vital to maintaining our pre-eminent position and we invest heavily in research and development, with a special emphasis on product quality and production efficiency.

Our Aim
Our aim is to create value for customers and shareholders. We will do this by aggressively growing our fibre cement businesses in markets where we can establish a differentiated competitive position using the skills of our people and our unique technology.

Our industry leadership in products, technology, manufacturing and brand management are the key to our success. We see opportunities in new markets where we can create and sustain above average returns for shareholders.

Growth Strategy
We are growing rapidly and our ability to enter diverse markets, operate effectively across international boundaries and sustain our high performance, team-based culture will be critical to developing successful strategies and implementing them decisively.

Future Direction
The markets for fibre cement products are large and profitable. We have a strong position in existing markets and these markets still offer high growth potential.

The worldwide market for fibre cement is growing rapidly and we already have a leading position in this industry. We believe we can enhance our position using our unique process technology. It is our intention to aggressively grow demand for our products and secure targeted shares of new markets whilst vigorously defending our share of existing markets.