Our products
James Hardie pioneered the successful development of cellulose reinforced fibre cement and, since the 1980s, has progressively introduced products developed as a result of its proprietary product formulation and process technology.
The introduction of differentiated products is one of the core components of our global business strategy. This product differentiation strategy is supported by our significant investment in research and development activities. In fiscal year 2010, we spent US$30.4 million, or approximately 2.7% of total net sales, in research and development activities.
By targeting specific performance attributes, we can continue to deliver superior performance,low-maintenance, noncombustible fibre cement products. In the United States, our latest generation of technologically advanced products – the HardieZone™ System – has been created specifically for two climate conditions: HZ5 for freezing wet climates and HZ10 for climates with a combination of hot, humid or high moisture conditions.
These Engineered for Climate Products™ are the seventh generation of James Hardie siding products innovation. We started by developing a fibre cement substrate that offered superior exterior protection over wood and stucco, and have made additional improvements designed to further improve product performance and enhance aesthetic qualities in design and colour.
The James Hardie ColorPlus® technology finish also represents a breakthrough. James Hardie siding products with ColorPlus technology combine advanced fibre cement and baked-on pigment using paint especially formulated for James Hardie siding. The end result is a durable, low-maintenance long-lasting and fade resistant finish.
In Australia, James Hardie customers can take advantage of the lightweight cement composite Scyon™ product range, with recent new products including Scyon Stria™ cladding, a wide cladding board with a horizontal joint that has the classic appeal of decorative render, and Scyon Secura™ external flooring, a fast and simple-to install external structural flooring substrate or ceramic tile finishes over timber or lightweight steel floor joists.
The New Zealand business also offers a differentiated range of products including Linea® weatherboards, Horizon™ lining, RAB® board, Axon™ panel and CLD structural cavity battens.
